Guerilla Tactics in Experiential Marketing | Coors Light & 98.5 KYGO

If you know Pixilated well, you'll hear us talk about doing things "The Pixilated Way."  In short, this means that we know we're the underdog and that isn't going to stop us from out innovating, out hustling, and out pixilating the competition.  Think 6th round pick quarterback becoming future Hall of Famer level chip on our shoulders.  We're a small business, in a small market city, with big heart.  

So one of our favorite tactics at larger events such as Bonnaroo or Beta City is to quietly make sure we put our hands on every aspect of digital marketing pre-event.  That means sending in a team clad in Pixilated tees and hoodies, placing snapchat filters, setting up live slideshows, and of course, making sure the Pixilated kiosks are fired up and running.  Then, when the doors swing open and attendees arrive, our work is the first thing everyone notices.  Whether they know we are responsible or not.  That's guerilla marketing.

Using guerilla marketing tactics are easy for a growing business like Pixilated.  A lot of people outside of Baltimore, DC, and Philadelphia aren't familiar with our brand.  Seeing us show up is a surprise and they instantly love the products.  But, how does a large company such as GNC or Coors Light add shock value to an event when their brand is so well known?  How do they keep their experiential marketing campaigns fresh?  Big brands call in the event "take-over" experts.  

98.5 KYGO was looking to provide value to sponsor Coors Light for their free concert event.  They needed a platform that allowed for heavy branding and visibility, while also providing an immersive fan experience.  Enter Pixilated.  We helped set up a custom meet and greet photo shoot with bands from the concert, had live slideshows on multiple monitors, custom snapchat filters for each band, AND custom green screens for the event.  

Once a company teaches us about their brand and the message they want it to send, we can turn that personality into an experience.  Once people attend the event, that experience becomes a feeling, and that feeling is what sticks with your audience.  And every time a person looks at the photos on their Instagram, or watch that video they uploaded to Youtube, months after the event, that feeling comes back.  And your audience will appreciate you more for it.  

Peace Y'all.